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The website ophthalmicassociates.com had the following in the site, "In keeping with the principles set forth by the American Medical Association." I viewed that the website stated " And the American Academy of Ophthalmology." They also said " Pledge to strive for optimal eyecare for every patient. We are committed to helping our patients see as well as possible by maintaining the highest degree of excellence in ophthalmic care. Our practice utilizes state-of-the-art technology. With corresponding excellence in support services. All members of Ophthalmic Associates." The meta header had Ophthalmic Associates as the first search term. This keyword is followed by Dr Thaddeus Nowinski, Dr Joseph Kesselring, and Dr Colleen Christian which isn't as urgent as Ophthalmic Associates. The other words they used was Dr Geoffrey Schwartz. Dr Robert Gladnick is included but will not be understood by search parsers.